Archived - Advertising Expenditures by Major Campaign
This dataset provides information on advertising expenditures reported by Government of Canada (GC) institutions and major campaigns, from fiscal year 2015/2016 to fiscal year 2019/2020. The information is broken down by fiscal year, GC institution and campaign, also including a description of the campaign, production expenditures, media expenditures, as well as the media types and the creative agency used.
For more information on the content of this dataset, consult the supporting documentation and data dictionary.
For more information on GC advertising activities and expenditures, consult the Annual Reports on Government of Canada Advertising Activities: https://www.tpsgc-pwgsc.gc.ca/pub-adv/annuel-annual-eng.html#reports
- Publisher - Current Organization Name: Public Services and Procurement Canada
- Licence: Open Government Licence - Canada