Informal Request for ATI Records Previously Released

Organization: Veterans Affairs Canada

Year: 2021

Month: April

Request Number: A-2020-00114

Request Summary: Veterans Affairs Canada is involved in promoting awareness and access to their benefits and services through social media. How does VAC conduct its social media feedback to ascertain the effectiveness of its media campaigns? Does this include the active monitoring of known veteran association webpages, Facebook pages and posts, Twitter hashtags and tweets, Instagram responses etc? Describe VAC's monitoring of social media to establish the effectiveness of its media awareness campaigns.

Disposition: All disclosed

Number of pages: 2

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