Informal Request for ATI Records Previously Released

Organization: Immigration, Refugees and Citizenship Canada

Year: 2021

Month: July

Request Number: 2A-2021-33478

Request Summary: Any and all documents (including, but not limited to, briefing notes, directives, memos, emails, phone transcripts, charts, minutes of meetings, information dockets, Excel spreadsheets, detailed statistics, presentations, detailed costs or estimations, program evaluations etc.) pertaining to the content, origins, development, approval, implementation, and effectiveness evaluations of YouTube videos as a communication tool used in information campaigns targeted at prospective asylum seekers considering crossing the border into Canada to make a claim from 2016 to June 21, 2021. Please include the following for existing/deleted/work-in-progress YouTube videos: 1) traffic to these targeted YouTube videos 2) the titles of these YouTube videos 3) transcripts of these YouTube videos 4) geographies (countries/states/provinces etc.) that have watch time for these targeted YouTube videos 5) the age and gender report that shows the age ranges/distribution (or individual age) and gender of viewers of these targeted YouTube videos 6) any ethnic projections of people who have watched these targeted YouTube videos Also, please include all or any of the metrics below for the targeted YouTube videos: Returning viewers,New viewers,Unique viewers,Subscribers,Watch time (hours),Watch time (hours),Views, Average views per viewer, Average percentage viewed, Average view duration (These metrics are provided by Youtube for videos uploaded)

Disposition: Disclosed in part

Number of pages: 451

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