Archived - Advertising Expenditures by Major Campaign

Archived - Advertising Expenditures by Major Campaign This dataset provides information on advertising expenditures reported by Government of Canada (GC) institutions and major campaigns, from fiscal year 2015/2016 to fiscal year 2019/2020. The information is broken down by fiscal year, GC institution and campaign, also including a description of the campaign, production expenditures, media expenditures, as well as the media types and the creative agency used. For more information on the content of this dataset, consult the supporting documentation and data dictionary. For more information on GC advertising activities and expenditures, consult the Annual Reports on Government of Canada Advertising Activities: https://www.tpsgc-pwgsc.gc.ca/pub-adv/annuel-annual-eng.html#reports 2022-07-07 Public Services and Procurement Canada open-ouvert@tbs-sct.gc.ca Economics and IndustryGovernment and PoliticsInformation and CommunicationsAdvertising; Advertising expenditures; Advertisements; Annual Report; Major advertising campaigns Advertising expenditures by major campaignCSV https://donnees-data.tpsgc-pwgsc.gc.ca/bi1/depensescampagne-advertisingcampaign/depensescampagne-advertisingcampaign.csv Data DictionaryXML https://donnees-data.tpsgc-pwgsc.gc.ca/bi1/depensescampagne-advertisingcampaign/depensescampagne-advertisingcampaign-dd.xml Supporting DocumentationHTML https://donnees-data.tpsgc-pwgsc.gc.ca/bi1/depensescampagne-advertisingcampaign/soutien-support-eng.html Supporting DocumentationHTML https://donnees-data.tpsgc-pwgsc.gc.ca/bi1/depensescampagne-advertisingcampaign/soutien-support-fra.html

This dataset provides information on advertising expenditures reported by Government of Canada (GC) institutions and major campaigns, from fiscal year 2015/2016 to fiscal year 2019/2020. The information is broken down by fiscal year, GC institution and campaign, also including a description of the campaign, production expenditures, media expenditures, as well as the media types and the creative agency used.

For more information on the content of this dataset, consult the supporting documentation and data dictionary.

For more information on GC advertising activities and expenditures, consult the Annual Reports on Government of Canada Advertising Activities: https://www.tpsgc-pwgsc.gc.ca/pub-adv/annuel-annual-eng.html#reports

Data and Resources

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