Skills Initiative Advertising Campaign Evaluation Survey Spring 2013

Skills Initiative Advertising Campaign Evaluation Survey Spring 2013 In accordance with the GoC’s Communications Policy, departments and agencies of the GoC are required to conduct a post-campaign evaluation of all major advertising initiatives exceeding $1,000,000 in media buys. In this case, post-campaign testing was conducted using the Advertising Campaign Evaluation Tool (ACET). The ACET survey instrument is a series of standardized questions to be included at the beginning of a post-campaign survey. The ACET telephone questionnaire including some additional campaign related questions took about 7-8 minutes on average to complete. As per above, the ACET is based on a survey of the general population and it collects information related to recall of the advertisement; recall of the key messages; who sponsored the ad; determine what, if any action has been taken as a result of seeing the ad; government performance in providing information to the public and overall government performance. For this evaluation, NRG conducted a general public survey of 2000 Canadians 18 years of age or older. 2022-04-14 Employment and Social Development Canada open-ouvert@tbs-sct.gc.ca Education and TrainingInformation and CommunicationsACETAdvertising campaign evaluationSkill Initiative AdvertisingSurvey Skills Initiative Advertising Campaign Evaluation Survey Spring 2013 - dataCSV https://open.canada.ca/data/dataset/056f2de3-8ed7-482c-badb-c50f2c5c81eb/resource/8f21af17-e1b3-4fe4-8e93-15da35c8c6c8/download/por_dataset_2013_skills_acet_spring-v3.csv Skills Initiative Advertising Campaign Evaluation Survey Spring 2013 - metadataXLS https://open.canada.ca/data/dataset/056f2de3-8ed7-482c-badb-c50f2c5c81eb/resource/ef0e644c-02b5-451c-91e5-268dabf90b24/download/skill_acet_spring_2013_answer_option.xlsx Skills Initiative Advertising Campaign Evaluation Survey Spring 2013 - metadata XLS https://open.canada.ca/data/dataset/056f2de3-8ed7-482c-badb-c50f2c5c81eb/resource/a4ed83f2-d809-44d0-b30a-816853c29f85/download/skill_acet_spring_2013_fr.xlsx

In accordance with the GoC’s Communications Policy, departments and agencies of the GoC are required to conduct a post-campaign evaluation of all major advertising initiatives exceeding $1,000,000 in media buys. In this case, post-campaign testing was conducted using the Advertising Campaign Evaluation Tool (ACET). The ACET survey instrument is a series of standardized questions to be included at the beginning of a post-campaign survey. The ACET telephone questionnaire including some additional campaign related questions took about 7-8 minutes on average to complete.

As per above, the ACET is based on a survey of the general population and it collects information related to recall of the advertisement; recall of the key messages; who sponsored the ad; determine what, if any action has been taken as a result of seeing the ad; government performance in providing information to the public and overall government performance.

For this evaluation, NRG conducted a general public survey of 2000 Canadians 18 years of age or older.

  • Publisher - Current Organization Name: Employment and Social Development Canada
  • Publisher - Organization Name at Publication: Employment and Social Development Canada
  • Licence: Open Government Licence - Canada

Data and Resources

Similar records