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Public Opinion Research Results Specifically, the purpose of the quantitative post-testing is to evaluate the 2013-2014 Skills Initiative Campaign and to gauge Canadians’ awareness/knowledge of the campaign as seen on television and social media sites. Information obtained through this public...

Public Opinion Research Results According to the Government of Canada’s Communications Policy, federal government advertising valued at more than $1 million must be assessed post-campaign to determine its impact and value. The purpose of this research was to evaluate the “Canada Apprentice Loan”...

Post-campaign quantitative telephone survey using the ACET research tool to evaluate the campaign. The research called for a nationally representative telephone survey of the general population to be completed according to Advertising Campaign Evaluation Tool (ACET) guidelines. A questionnaire of...