Government of Canada "Workers" advertising campaign –evaluation (2010)
Post-campaign quantitative telephone survey using the ACET research tool to evaluate the campaign.
The research called for a nationally representative telephone survey of the general population to be completed according to Advertising Campaign Evaluation Tool (ACET) guidelines. A questionnaire of approximately 10 minutes in duration was administered based on the ACET tool with some revisions to address specific issues related to the campaign and/or the target audience.
A total of 1000 Canadians, aged 18 or older, were surveyed from March 4th to March 10th, 2010, with a response rate of 12%.
- Publisher - Current Organization Name: Employment and Social Development Canada
- Publisher - Organization Name at Publication: Human Resources and Skills Development Canada
- Licence: Open Government Licence - Canada
Data and Resources
Similar records