Elder Abuse Advertising Campaign Evaluation Tool (ACET) Methodology Report

Elder Abuse Advertising Campaign Evaluation Tool (ACET) Methodology Report An awareness campaign was developed to raise the general level of understanding of this issue; and advertising took place in the Spring, Summer and Fall of 2009, with the fall wave ending on October 25, 2009. In accordance with Government of Canada Communications Policy, Human Resources and Skills Development Canada (HRSDC) was required to conduct a post-campaign evaluation of the advertising initiative. 2023-11-29 Employment and Social Development Canada open-ouvert@tbs-sct.gc.ca Information and CommunicationsPublic Opinion ResearchAdvertising Campaign Evaluationelder abuse 2009-Elder-Abuse-ACET-METADATA-ENGXLSX https://open.canada.ca/data/dataset/b9f150d7-d55d-445c-994e-269f1a807080/resource/ae9169dd-e687-409c-b74c-9fac198d299a/download/hrdc-drhc.netsettingsfolderredirncr-rcnncr-rcn1krista.montgomerydesktopwinter2019release-elder-.xlsx 2009-Elder-Abuse-ACET-METADATA-FREXLSX https://open.canada.ca/data/dataset/b9f150d7-d55d-445c-994e-269f1a807080/resource/1241b1b9-9431-4397-88c4-171508d9e675/download/hrdc-drhc.netsettingsfolderredirncr-rcnncr-rcn1krista.montgomerydesktopwinter2019release-elder-.xlsx 2009 Elder Abuse Advertising Campaign Evaluation Tool - DATASETCSV https://open.canada.ca/data/dataset/b9f150d7-d55d-445c-994e-269f1a807080/resource/fed0e0c9-16b7-4bfc-8c47-5c2ea8764348/download/hrdc-drhc.netsettingsfolderredirncr-rcnncr-rcn1krista.montgomerydesktop2009-elder-abuse-acet-sps.csv

An awareness campaign was developed to raise the general level of understanding of this issue; and advertising took place in the Spring, Summer and Fall of 2009, with the fall wave ending on October 25, 2009. In accordance with Government of Canada Communications Policy, Human Resources and Skills Development Canada (HRSDC) was required to conduct a post-campaign evaluation of the advertising initiative.

  • Publisher - Current Organization Name: Employment and Social Development Canada
  • Publisher - Organization Name at Publication: Human Resources and Skills Development Canada
  • Licence: Open Government Licence - Canada

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