Winter 2014 skills initiative advertising campaign evaluation (ACET) Public Opinion Research Results Specifically, the purpose of the quantitative post-testing is to evaluate the 2013-2014 Skills Initiative Campaign and to gauge Canadians’ awareness/knowledge of the campaign as seen on television and social media sites. Information obtained through this public opinion research can be extrapolated to the wider population of Canadians and allows Employment and Social Development Canada to determine the impact of its advertising campaign and provide direction on areas where the campaign can be adjusted to reach a broader Canadian public. The findings provide useful information to improve future campaigns which are better targeted, more informative and better geared to the target population of working age Canadians under 55 and Canadians in general. 2014-03-07 2017-03-06 Employment and Social Development Canada nc-por-rop-gd@hrsdc-rhdcc.gc.ca Information and CommunicationsPublic Opinion Researchadvertising campaign evaluationACETSkills Initiative Advertisingsurvey Winter 2014 Skills Initiative Advertising Campaign Evaluation (ACET)CSV http://www.edsc-esdc.gc.ca/ouvert-open/bca-seb/ae-ei/POR-2014Winter-Skills-ACET.csv Winter 2014 Skills Initiative Advertising Campaign Evaluation (ACET) - metadataXLS http://www.edsc-esdc.gc.ca/ouvert-open/bca-seb/ae-ei/POR_dataset_2014_Winter_Skills_ACET_questions_eng.xlsx Winter 2014 Skills Initiative Advertising Campaign Evaluation (ACET) - metadataXLS http://www.edsc-esdc.gc.ca/ouvert-open/bca-seb/ae-ei/POR_dataset_2014_Winter_Skills_ACET_questions_fra.xlsx

Winter 2014 skills initiative advertising campaign evaluation (ACET)

Public Opinion Research Results Specifically, the purpose of the quantitative post-testing is to evaluate the 2013-2014 Skills Initiative Campaign and to gauge Canadians’ awareness/knowledge of the campaign as seen on television and social media sites. Information obtained through this public opinion research can be extrapolated to the wider population of Canadians and allows Employment and Social Development Canada to determine the impact of its advertising campaign and provide direction on areas where the campaign can be adjusted to reach a broader Canadian public. The findings provide useful information to improve future campaigns which are better targeted, more informative and better geared to the target population of working age Canadians under 55 and Canadians in general.

Resources

Resource Name Resource Type Format Language Links
Winter 2014 Skills Initiative Advertising Campaign Evaluation (ACET) Dataset CSV English
French
Access
Winter 2014 Skills Initiative Advertising Campaign Evaluation (ACET) - metadata Dataset XLS English Access
Winter 2014 Skills Initiative Advertising Campaign Evaluation (ACET) - metadata Dataset XLS French Access

Geographic Information

Geographic Region Name:

Canada