Government of Canada "Workers" advertising campaign –evaluation (2010) Post-campaign quantitative telephone survey using the ACET research tool to evaluate the campaign. The research called for a nationally representative telephone survey of the general population to be completed according to Advertising Campaign Evaluation Tool (ACET) guidelines. A questionnaire of approximately 10 minutes in duration was administered based on the ACET tool with some revisions to address specific issues related to the campaign and/or the target audience. A total of 1000 Canadians, aged 18 or older, were surveyed from March 4th to March 10th, 2010, with a response rate of 12%. 2010-09-10 2018-12-27 Employment and Social Development Canada nc-por-rop-gd@hrsdc-rhdcc.gc.ca Information and CommunicationsPORpublic opinion researchsurveyadvertising campaignworkers Government of Canada "Workers" advertising campaign –evaluation (2010) - DATASETCSV http://www.edsc-esdc.gc.ca/ouvert-open/bca-seb/imt-lmi/Fall2018-Opendatarelease-WorkersCampaignEvaluation2010-DATASET.csv Government of Canada "Workers" advertising campaign –evaluation (2010)- META DATA - EnglishCSV http://www.edsc-esdc.gc.ca/ouvert-open/bca-seb/imt-lmi/Fall2018-Opendatarelease-WorkersCampaignEvaluation2010-Metadata-ENG.csv Government of Canada "Workers" advertising campaign –evaluation (2010) - META DATA - FrenchCSV http://www.edsc-esdc.gc.ca/ouvert-open/bca-seb/imt-lmi/Fall2018-Opendatarelease-WorkersCampaignEvaluation2010-Metadata-FRE.csv

Government of Canada "Workers" advertising campaign –evaluation (2010)

Post-campaign quantitative telephone survey using the ACET research tool to evaluate the campaign.

The research called for a nationally representative telephone survey of the general population to be completed according to Advertising Campaign Evaluation Tool (ACET) guidelines. A questionnaire of approximately 10 minutes in duration was administered based on the ACET tool with some revisions to address specific issues related to the campaign and/or the target audience.

A total of 1000 Canadians, aged 18 or older, were surveyed from March 4th to March 10th, 2010, with a response rate of 12%.

  • Publisher - Current Organization Name: Employment and Social Development Canada
  • Publisher - Organization Name at Publication: Human Resources and Skills Development Canada
  • Licence: Open Government Licence - Canada

Resources

Resource Name Resource Type Format Language Links
Government of Canada "Workers" advertising campaign –evaluation (2010) - DATASET Dataset CSV English
French
Access
Government of Canada "Workers" advertising campaign –evaluation (2010)- META DATA - English Guide CSV English Access
Government of Canada "Workers" advertising campaign –evaluation (2010) - META DATA - French Guide CSV French Access

Geographic Information

Geographic Region Name:

Canada