Broadcasting Current Trends – Canadian Agency Advertising Gross Spending – CMR (2018-2023)
The data on gross agency advertising spending across Canada is aggregated by Guideline powered by Standard Media Index in conjunction with agency partners. This data allows for a real-world view into agency advertising spend by product category, ad revenue to media publishers and digital platforms. The data available accounts for over 94% of national agency spend within the media ecosystem. Contained within this dataset is the gross agency advertising spending by media type and market. This represents only a portion of the total advertising market within Canada from calendar years 2018-2023.
- Publisher - Current Organization Name: Canadian Radio-television and Telecommunications Commission
- Publisher - Organization Name at Publication: Conseil de la radiodiffusion et des télécommunications canadiennes
- Licence: Open Government Licence - Canada
Data and Resources
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Data-dictionary-agency-advertising-gross-spendPDFEnglish application PDF
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Data-dictionary-agency-advertising-gross-spendPDFFrench application PDF
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Canadian Gross Agency Ad Spend - DataXLSXEnglish application XLSX
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Canadian Gross Agency Ad Spend - DataXLSXFrench application XLSX
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Canadian Gross Agency Ad Spend - DataCSVEnglish dataset CSV
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Canadian Gross Agency Ad Spend - DataCSVFrench dataset CSV
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