Advertising Media expenditures associated with agency responsible for media planning and buying, the Agency of Record (AOR), for the Government of Canada
This dataset provides media expenditures that were attributed to the purchase of media types by the Agency of Record. The dataset is broken down by media sub types, as well as ethnic, Indigenous, Official language minority communities and international media expenditures. This dataset excludes media purchased directly by institutions. Advertising activities are funded from a central advertising fund, and from departmental budgets. Campaigns allocated from the central advertising fund are approved by Cabinet and the Treasury Board, and are reported on the Treasury Board Secretariat website under Government advertising.
Negative expenditure amounts represent credits applied because of a portion of a media buy was cancelled or it under performed resulting in negative values against the planned initial media buy.
For more information please see visit the Government of Canada Advertising site.
- Publisher - Current Organization Name: Public Services and Procurement Canada
- Licence: Open Government Licence - Canada