Advertising Media expenditures associated with agency responsible for media planning and buying, the Agency of Record (AOR), for the Government of Canada

Advertising Media expenditures associated with agency responsible for media planning and buying, the Agency of Record (AOR), for the Government of Canada This dataset provides information on Government of Canada (GC) media expenditures for all media placement made through the Agency of Record (AOR) for GC institutions, from fiscal year 2016/2017 and updated annually following the publication of the Annual Report on Government of Canada Advertising Activities. The dataset is broken down into two files because of differences in the data collected. The information is broken down by fiscal year, GC institution, media category, media type and audience. For more information on the content of this dataset, consult the supporting documentation and data dictionary. For more information on GC advertising activities and expenditures, consult the Annual Reports on Government of Canada Advertising Activities: https://www.canada.ca/en/public-services-procurement/services/communication/government-advertising/annual-reports.html#reports 2025-02-06 Public Services and Procurement Canada open-ouvert@tbs-sct.gc.ca Economics and IndustryGovernment and PoliticsInformation and CommunicationsIndigenousadvertising expendituresadvertising managementadvertisementsAgency of Recordofficial language minorityethnicfinancial 2017-2024 data fileCSV https://donnees-data.tpsgc-pwgsc.gc.ca/bi1/placemedia-mediaplace/placemedia-mediaplace.csv 2016-2017 data fileCSV https://donnees-data.tpsgc-pwgsc.gc.ca/bi1/placemedia-mediaplace/placemedia-mediaplace-2016-2017.csv Data DictionaryXML https://donnees-data.tpsgc-pwgsc.gc.ca/bi1/depensescampagne-advertisingcampaign/depensescampagne-advertisingcampaign-dd.xml Supporting DocumentationHTML https://donnees-data.tpsgc-pwgsc.gc.ca/bi1/placemedia-mediaplace/soutien-support-eng.html Supporting DocumentationHTML https://donnees-data.tpsgc-pwgsc.gc.ca/bi1/placemedia-mediaplace/soutien-support-fra.html

This dataset provides information on Government of Canada (GC) media expenditures for all media placement made through the Agency of Record (AOR) for GC institutions, from fiscal year 2016/2017 and updated annually following the publication of the Annual Report on Government of Canada Advertising Activities. The dataset is broken down into two files because of differences in the data collected. The information is broken down by fiscal year, GC institution, media category, media type and audience.

For more information on the content of this dataset, consult the supporting documentation and data dictionary.

For more information on GC advertising activities and expenditures, consult the Annual Reports on Government of Canada Advertising Activities: https://www.canada.ca/en/public-services-procurement/services/communication/government-advertising/annual-reports.html#reports

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