Employment and Social Development Canada

An awareness campaign was developed to raise the general level of understanding of this issue; and advertising took place in the Spring, Summer and Fall of 2009, with the fall wave ending on October 25, 2009. In accordance with Government of Canada Communications Policy, Human Resources and...

Public opinion research results. The department had identified the need to conduct public opinion research to understand awareness and opinions about the TFWP. The results will be used to help inform policy making. To meet the research objectives, a telephone survey using both landline and cell...

Public Opinion Research Results Specifically, the purpose of the quantitative post-testing is to evaluate the 2013-2014 Skills Initiative Campaign and to gauge Canadians’ awareness/knowledge of the campaign as seen on television and social media sites. Information obtained through this public...

Public Opinion Research Results According to the Government of Canada’s Communications Policy, federal government advertising valued at more than $1 million must be assessed post-campaign to determine its impact and value. The purpose of this research was to evaluate the “Canada Apprentice Loan”...

Public Opinion Research Results. Employment and Social Development Canada (ESDC) commissioned Opinion Search to conduct quantitative research with Canadians on the topic of the Universal Child Care Benefit advertising campaign. The research was performed to satisfy the Government of Canada’s...