Employment and Social Development Canada

3 datasets found
  • Open Data

    Winter 2014 skills initiative advertising campaign evaluation (ACET)

    Public Opinion Research Results Specifically, the purpose of the quantitative post-testing is to evaluate the 2013-2014 Skills Initiative Campaign and to gauge Canadians’ awareness/knowledge of the campaign as seen on television and social media sites. Information obtained through this public...
    Organization:
    Employment and Social Development Canada
    Resource Formats:
    • CSV
    • XLS
  • Open Data

    2014-2015 skills initiative "Canada Apprentice Loan" advertising campaign (Fall 2014)

    Public Opinion Research Results According to the Government of Canada’s Communications Policy, federal government advertising valued at more than $1 million must be assessed post-campaign to determine its impact and value. The purpose of this research was to evaluate the “Canada Apprentice Loan”...
    Organization:
    Employment and Social Development Canada
    Resource Formats:
    • CSV
    • XLS
  • Open Data

    Government of Canada "Workers" advertising campaign –evaluation (2010)

    Post-campaign quantitative telephone survey using the ACET research tool to evaluate the campaign. The research called for a nationally representative telephone survey of the general population to be completed according to Advertising Campaign Evaluation Tool (ACET) guidelines. A questionnaire of...
    Organization:
    Employment and Social Development Canada
    Resource Formats:
    • CSV