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An awareness campaign was developed to raise the general level of understanding of this issue; and advertising took place in the Spring, Summer and Fall of 2009, with the fall wave ending on October 25, 2009. In accordance with Government of Canada Communications Policy, Human Resources and...

Gauging public opinion on important issues to the department is essential in the development of policy, programs, and communication activities. To this end, HRSDC commissioned Corporate Research Associates, Inc. (CRA), to conduct public opinion research on core mandate issues as well as new and...

PACP committee briefing binder: Appearance of Deputy Minister of Employment and Social Development Canada - November 29, 2022

Lori MacDonald, Senior Associate Deputy Minister of Employment and Social Development and Chief Operating Officer for Service Canada, Appearance before the Standing Committee on Public Accounts, 2022 Reports, Auditor General of Canada, Parliament of Canada (Report 1—Access to Benefits for...

Public opinion research results. The department had identified the need to conduct public opinion research to understand awareness and opinions about the TFWP. The results will be used to help inform policy making. To meet the research objectives, a telephone survey using both landline and cell...

Survey with Canadians 18 years and older to explore issues related to the Employment Insurance (EI) Program. The results will be used by HRSDC to better understand public perceptions of the program and to help identify policy considerations related to recommendations and proposals made by...

In accordance with the GoC’s Communications Policy, departments and agencies of the GoC are required to conduct a post-campaign evaluation of all major advertising initiatives exceeding $1,000,000 in media buys. In this case, post-campaign testing was conducted using the Advertising Campaign...

In accordance with the GoC’s Communications Policy, departments and agencies of the GoC are required to conduct a post-campaign evaluation of all major advertising initiatives exceeding $1,000,000 in media buys. In this case, post-campaign testing was conducted using the Advertising Campaign...

Public Opinion Research Results Specifically, the purpose of the quantitative post-testing is to evaluate the 2013-2014 Skills Initiative Campaign and to gauge Canadians’ awareness/knowledge of the campaign as seen on television and social media sites. Information obtained through this public...

Public Opinion Research Results According to the Government of Canada’s Communications Policy, federal government advertising valued at more than $1 million must be assessed post-campaign to determine its impact and value. The purpose of this research was to evaluate the “Canada Apprentice Loan”...