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An awareness campaign was developed to raise the general level of understanding of this issue; and advertising took place in the Spring, Summer and Fall of 2009, with the fall wave ending on October 25, 2009. In accordance with Government of Canada Communications Policy, Human Resources and...

Gauging public opinion on important issues to the department is essential in the development of policy, programs, and communication activities. To this end, HRSDC commissioned Corporate Research Associates, Inc. (CRA), to conduct public opinion research on core mandate issues as well as new and...

Survey with Canadians 18 years and older to explore issues related to the Employment Insurance (EI) Program. The results will be used by HRSDC to better understand public perceptions of the program and to help identify policy considerations related to recommendations and proposals made by...

In accordance with the GoC’s Communications Policy, departments and agencies of the GoC are required to conduct a post-campaign evaluation of all major advertising initiatives exceeding $1,000,000 in media buys. In this case, post-campaign testing was conducted using the Advertising Campaign...

In order to better understand the public’s understanding and expectations of the retirement income system, the department of Human Resources and Skills Development commissioned Ipsos Reid to conduct quantitative opinion research among Canadians. This research was designed to provide a snapshot of...

Phoenix SPI was commissioned by Human Resources and Skills Development Canada to explore with Canadians issues relevant to the department’s mandate. The objectives of the 2010-2011 survey included the following: • Explore issues related to the recent recession and the economic recovery now...

Post-campaign quantitative telephone survey using the ACET research tool to evaluate the campaign. The research called for a nationally representative telephone survey of the general population to be completed according to Advertising Campaign Evaluation Tool (ACET) guidelines. A questionnaire of...

The Apprenticeship Incentive Grant (AIG) is a federal grant program that was implemented in 2007 that provides taxable cash grants of $1,000 (to a maximum of $2,000) to registered Red Seal apprentices who successfully complete their first and/or second year of training. The objectives of the AIG...

The aging of the Canadian population represents significant challenges. The 2011 Speech from the Throne stated that “this demographic challenge will impact our economic future and put long term pressures on our pension and health systems that must be addressed.” Notably: Life expectancy has been...

Environics Research Group was retained to conduct a survey to evaluate the effectiveness of the Financial Benefits for Canadian Families advertising campaign on behalf of Human Resources and Skills Development Canada (HRSDC). In total, 1,203 telephone interviews were completed from March 7-15,...