Employment and Social Development Canada

Public opinion research results. The department had identified the need to conduct public opinion research to understand awareness and opinions about the TFWP. The results will be used to help inform policy making. To meet the research objectives, a telephone survey using both landline and cell...

In accordance with the GoC’s Communications Policy, departments and agencies of the GoC are required to conduct a post-campaign evaluation of all major advertising initiatives exceeding $1,000,000 in media buys. In this case, post-campaign testing was conducted using the Advertising Campaign...